SERPArena

SERPArena is a link building agency that helps content-based websites improve their rankings through high-quality links.

Project
Details

Project Details

SERPArena was seeking to establish itself as a reliable and trustworthy brand in the digital marketing space, approached us to develop their brand identity.

This included creating a visual style guide and website to showcase their services and attract new clients.

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Industry

Internet

Timeline

3 Weeks

Completion

2024

Visual Identity

We crafted a visual identity that symbolizes link building and appeals to their target audience. The logo represents the shape of a link with a bold wordmark.

Typography & Colors

We chose a vibrant green color palette that strikes a balance between being eye-catching and professional.

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For a cohesive brand identity, we used Figtree typeface throughout the headings and body copy.

Website Design

The SERPArena website has a limited number of pages, so we opted for a modular design. This means we built reusable components that can be easily incorporated into different pages throughout the site.

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This modular approach prioritizes the client's need for a user-friendly editing experience, should updates be required in the future.